Bidder Performances

Summarize Infography on Bidder Performances

I) Bidder Homogeneity

The idea is to optimize your stack by making sure you call all your bidders on each adUnits and size when relevant. This will increase your Prebid density and will provide access to more campaigns which will generate more ad revenue.

Context: 

Check SSPs receiving less requests than others within the same context 

Actions : 

Understand where the difference is coming from and fix it if relevant