Summarize Infography on Viewability
During your daily monitoring, you want to check the performance of your stack.
In order to do that you will see some key checks to make.
I) Viewability
Context:
Viewability is a metric more and more important for buyers. Usually a threshold at 60% is set on campaigns.
Actions:
Check performances by adUnit vs position of adslot on the webpage.
To increase viewability:
- Enhance page layout and placement of adSlots on page
- Use sticky/semi-sticky AdUnits
- Use in-view refresh
- Use Lazy-loading
- Lower timeout on adUnits on top (separate auction)
