User Guide: Outstream Ads
Maximising Revenue with Outstream Video Ads
Welcome to Pubstack's user guide on optimising your ad revenue through the integration of Outstream Ads. In this guide, we'll explore the benefits of outstream Ads, backed by real-world use cases, and provide you with clear instructions on implementing this feature effortlessly within the Pubstack platform.
The Challenge
Publishers foregoing innovative ad formats may face hurdles in optimising revenue streams and adapting to shifting user preferences. The absence of engaging alternatives can result in missed opportunities for higher user engagement and potential revenue. This may lead to a competitive disadvantage, particularly as advertisers increasingly seek diverse ad formats to connect with wider audiences. Meeting the demand for superior viewability and engagement metrics, especially on mobile platforms, becomes a challenge.
What is Outstream Ad Format and why does it matter? 🔎
Outstream is a high-impact advertising format. It allows to display video ads on mobile and desktop without the publisher having any video content or player. Outstream video ads can be implemented through various ad tech platforms and ad networks, and are often available as part of a larger programmatic advertising strategy because eCPMs are way higher than banner display ads.
Unlike traditional in-stream ads that appear within video content, outstream ads automatically start playing when they come into view on a webpage or app, and they typically pause or stop when not in view. This format is particularly significant because it expands monetisation opportunities beyond video-centric platforms. Furthermore, outstream video ads are typically autoplayed with the sound off, and the user can choose to unmute the ad if they wish to hear the sound. These ads provide a less disruptive and more engaging experience for users as they are integrated into the content itself, rather than interrupting it. The same adUnit can be called for both display and outstream.
What uplift can you get from Outstream Ad Format?
We've identified a compelling use case. In the context of Pubstack Ad Management integration, we've witnessed a notable surge in "video" impressions.
This highlights the substantial monetization benefits linked to the adoption of outstream video formats, translating into a substantial 4% uplift in overall ad slot revenue.
Key considerations and pitfalls when implementing Outstream Ad Format
Before diving into implementation, it's essential to consider a few key factors:
- Some bidders are having outstream with “banner” mediaType called. On this guide, we are talking about “video outstream” mediaType call.
- As some DSPs are not compatible with multimediaType calls, we will trigger 2 dedicated calls: one banner and one outstream.
4. How to implement Outstream Ad Format with Pubstack?
Let's see the simple steps to integrate outstream ads within Pubstack:
- Click on the button ‘Add ad unit’ to create a new ad unit
- Click on the ‘Ad Units’ navigation menu from the app, under ‘Inventory’
- Fill in the following fields to identify the ad unit:
- Name: Pubstack ad unit name. It cannot be edited later.
- ‘Ad server’ and ‘Ad unit’ name: Ad unit identification in the Ad server.
- Technical identification: Name of the Div ID container to be served within your HTML page.
- Select the devices where the ad unit can be served. Pubstack will suggest Standard and High-Impact ad formats that match your device selection. Keep in mind that if you choose both desktop & mobile, the format suggested will be compatible with both devices.
- Choose your preferred format: Pubstack offers preselected recommended sizes for each format type. For outstream ad placements, ensure to select the format type that includes the 'outstream' option. If none of the suggested formats meet your requirements, opt for the Custom format and input your desired sizes in the next step.
- In the following section, you will be able to add or edit sizes (please keep in mind that Pubstack will suggest the recommended sizes for the format you have chosen), change the behaviour settings, and add key values. For more information about Ad Unit configuration, check the guide here.
💡 Last but not least, optimise your setting for outstream within SSP (bidder level)
Activate outstream on your adUnit with these recommended settings :
- Context/position=Outstream
- VAST 4.2 (or latest version)
- VPAID 1 & 2 activated
- VPAID Timeout: high (>15K ms)
- Autoplay sound Off
And do not forget to monitor your outstream ads performances directly on your Pubstack Dashboard by filtering on the size "video-640x480".
5. Conclusions: User Benefits
- Expanded Monetisation Opportunities: Outstream ads provide publishers with additional avenues for revenue generation, allowing them to maximize their monetisation potential.
- Enhanced User Engagement: With non-intrusive and engaging formats, outstream ads captivate users, leading to increased interaction and a more positive overall user experience.
- Diversification of Ad Inventory: Introducing outstream ads enables publishers to diversify their ad inventory, attracting a broader range of advertisers interested in innovative and varied advertising solutions.
- Improved Viewability Metrics: Outstream ads often boast better viewability metrics compared to traditional formats, contributing to higher performance and satisfaction for both publishers and advertisers.
- Mobile Optimization: Outstream ads are well-suited for mobile platforms, allowing publishers to optimize their content for the growing segment of users consuming content on mobile devices.
- Monitor Seamless Integration: Outstream can be activated very quickly via the 3 steps described. You can use Pubstack to quickly monitor its setup and KPIs
Congratulations! You're now equipped to boost your ad revenue by seamlessly integrating Oustream Ads through Pubstack. Explore the possibilities, monitor your results, and enjoy the enhanced monetization potential.