AdManagement uses some <meta>
tags during his lifecycle.
pbstck_context:xxxx
are used to decide the page context (and with that choose the correct stack)ad:xxx
are used to prepare targetings sent to GAM
You can now add or override these meta tags by adding key/values in the URL like this:
https://yourwebsite.com/article/123414?pbstck_context:subsection=blabla&ad:my_key=my_value
The meta tag in the page are not modified, but AdManagement will use those values.
pbstck_context:xxxx
You can see the current page context in AdManagement’s logs.
To have access to our logs, you can use localStorage.kleanads="debug"
And that, using the URL, we are overriding certain values.
ad:xxx
You can see within the ad call's payload (GAM call) cust_params
the new values retrieved from the URL. Those key values are sent at page level targeting.