GAM - Settings & Limitations

Settings needed

• Complete all steps explained in our article "How to implement Google AdX & OpenBidding in Pubstack?"
• Contact your account manager. They’ll activate the dashboard for you.

Limitations

• There may be some data discrepancy between Pubstack Real Time vs Pubstack GAM. Examples:
  • Pubstack Overview, data retrieve directly from the client-side VS Pubstack GAM, data retrieve directly from GAM server
  • Inventory not mapped. For example, GAM adUnits that are not in Prebid.
  • Prebid impressions not going through GAM (Consentless and Ad-blocked traffic)
  • Instream video
• We have one day of delay due to how GAM works.
• As usual, we only have 30 days of data. Due to the limitation above, the data from today is not available.
• The data is only available at a daily level. And not hourly, due to inherent GAM limitations
• It may have some data discrepancy between Pubstack Real Time vs Pubstack GAM