Summarize Viewability Dashboard
Viewability dashboard:
Get access to granular and relevant viewability data to improve monetization.
Like the other dashboards in the app, you can slice and dice dimensions data as much as you want/need.
Viewability data are computed based on the MRC official definition and collected directly through our tag. Absolutly zero action is needed on your side.
Ad viewability based on the IAB and MRC standard definition: at least 50% of the ad must be in view for a minimum of one second for display ads.
Average Viewable Time based on the average time, in seconds, the ad appeared on screen. Only viewable impressions are counted toward this metric.
Viewability breakdown:
Intuitive and handy layout in order to deep dive into viewability data and optimize revenue performance.
Direct access to usual dimensions: Sites/Bidders/AdUnits/Devices/Countries/Formats.
Multiple metrics available: viewability/average viewable time/revenue/fill-rate/e-cpm/Prebid density.
Limitations:
Some specific non-standard ad formats may have non accurate data: Skin/Interstitial/Video.
Also, if the div-id is different from the AdUnit id used on the Prebid Call.