Native

User Guide: Native MediaType (Prebid)

Increase revenue and optimise ad units with Pubstack's Native mediatype. 

Welcome to Pubsack's user guide on Native. This guide will demonstrate the use cases that will help you to increase revenue and competition on your ad units using the native mediatype, and provide clear instructions of how to implement this feature on the Pubstack platform. 

The Challenge

In today’s competitive adtech landscape, publishers face growing pressure to optimise revenue streams while delivering a seamless user experience. Native advertising has become an indispensable strategy for addressing these challenges, allowing publishers to integrate non-disruptive, engaging ads directly into their content. By adding native demand to existing banner ad units, publishers can maximise inventory utilisation, diversify revenue sources, and attract premium advertisers seeking better performance and higher engagement rates. This approach not only enhances the effectiveness of ad placements through improved targeting and relevance but also strengthens the overall user experience, making it a win-win solution for both publishers and their advertising partners.

What is a Native ad and how does a Native MediaType work? 

A native ad unit is a type of advertisement that seamlessly integrates with the content and design of a publisher's platform, offering a non-disruptive user experience. Native ads use contextual and behavioural targeting to deliver highly relevant messages, appearing in formats such as in-feed ads, recommended content, or sponsored articles.

Using a Native mediaType, publishers can configure ad units to support native demand, either by creating a dedicated native-only ad unit or by enabling native demand within an existing ad unit. This feature allows publishers to monetise their inventory more effectively by increasing competition among bidders. This approach helps publishers maximise revenue by tapping into a new demand source while maintaining flexibility and improving the overall ad experience for users.

Use Case 1: Set a Native Ad Unit 

1. As you would normally set up an Ad Unit, go to Inventory --> Ad Units --> Add Ad Unit and select Native Only. 

*Note that for a Native only ad unit, you cannot add banner or outstream demand, and additional behaviours (dynamic, anchor & parallax) are disabled. 

2. Template selection. Once selected, you can choose the template that you want to render within the ad unit. By default, Pubstack offers standard templates for the following sizes: 

• 320x50
• 300x250
• 728x90

Custom Templates: In order to use a custom template, please provide Pubstack with the following details, in order to have access to this on the platform: 

• Template Name
• Short description 
• Js File 

Use Case 2: Adding a Native mediaType to an existing ad unit (multi)

1. To add native prebid demand to an existing ad unit, select your relevant ad unit, and Edit. 

You are able to check whether native is compatible by whether it is in bold under the Ad format name. 

2. Next, enable Native (Prebid) under mediatypes and select the template associated to the ad unit. 

Once updated, your ad unit is ready to receive Native demand! 

Conclusion: User Benefits of Native only & Multi Ad units 

1. Seamless User Experience: Native ads blend into content, minimising disruption and boosting engagement.
2. Maximised Revenue: Multi-format units increase competition, fill rates, and CPMs, optimising inventory usage.
3. Enhanced Targeting: Both formats deliver relevant, tailored ads through behavioural and contextual targeting.
4. Broader Advertiser Appeal: Multi-format units attract diverse advertisers, while native ads draw premium demand.
5. Flexibility and Scalability: Multi-format units adapt to different advertiser needs and audience preferences effectively.

This approach balances monetisation, engagement, and user satisfaction.